Bounce Management at the Digital Demo Day 2020

On 13.02.2020 the Digital Demo Daytook place in Düsseldorf. This is the biggest Start-Up Show & Conference in Germany. Of course we couldn't miss it. We decided to explore the event as visitors and not with our own booth. Why? Because it gave us the opportunity to get in contact with many more start-ups, colleagues and interesting people. And it was worth it! Of course, everyone has his personal highlights on this day. I would like to introduce you to my 2 personal favourites:


In short100 Words speech analyse GmbH analyses texts according to various criteria. Thus it is determining in the shortest possible time whether a text is emotional or informal. How the author's thinking style is or which needs are expressed. The daily use of the text catches our eye directly: whether in the many e-mails per day or in writing better article descriptions in supported shops. The automated evaluation prevents embarrassing blunders and can provide for a higher effectiveness. SEO, SEA, Amazon Optimization or better texts on display advertising are shining examples of all the possibilities.


Recombee is an AI-based solution for proposing articles. Why is this so interesting for me? Well, a typical use case of professional bounce management is online shops. Typically, that's where most bounces from article pages occur. Why? Because the product does not quite meet the expectations of the potential customer. So the customer leaves the shop and tries his luck with your competitor. With professional bounce management we can approach the customer again and show other, own, products. With a bit of luck, these products then correspond to his ideas and the purchase is made.

However, one everyday problem remains: which other products should be shown? This is where I see Recombee as a great opportunity. The specialization on article suggestions allows an optimization of our second approach. At the same time, the maintenance effort is even reduced, since everything happens automatically now. We are already looking forward to the first figures on the impact and will report!


Basic, Silver, Gold, XXL or Premium? For us you are not a package! Together with you we will find the right technique and the right price. Because we pursue a common goal: more satisfied customers! Get in touch with your personal guidance Torsten Zühlsdorff at!